Start at the search term.
End with a plan.
The tool that starts where others stop — at the search term. Find what's wasting spend, spot what's working, and act on both.
Free plan available. No credit card required.
From 1 search term to 100s of campaigns
Kee Metrics takes you from raw search term data to perfectly structured campaigns — without touching a spreadsheet.
Search Term Intelligence
Combine SQP and Ads data and finally see the full market share, ads performance and profit picture at the search term level.
Action-First Audit
Surfaces bleeding search terms and missed opportunities. Select what needs fixing, add to your action queue, and execute.
N-Gram Analysis
Breaks search terms into root words to reveal hidden patterns. Find the words silently killing your profitability across multiple search terms.
Product Hub & Portfolios
Prioritize your catalog with smart metrics, track ad performance by goals, market shares and campaign coverage scores, and see exactly which products still need campaigns created.
Bulk Campaign Creator
Pick from dozens of proven campaign presets, select your products, and generate Amazon-ready bulk sheets in seconds — with the right negatives, bids, and placements already built in.
Lists, Tags & Categories
Keyword lists, negative lists, custom tags, notes and categories — all in one searchable system. No more scattered Google Sheets to manage all your keywords.
Built by the person who reviewed every Amazon tool — and then built his own.
After reviewing 70+ Amazon ads tools and 100+ other FBA tools, David Zimmermann built the tool he always wished existed — one that starts at the search term level and takes you all the way to launched campaigns.
- Host of the Amazon Tools League — the largest independent Amazon software comparison
- Former CSM at Sellics (software) & PPC Co-Head at a Razor Group (Amazon brand aggregator)
- Active Amazon Ads manager for small & large accounts
From data to action in 3 steps
Upload your reports
Upload your Amazon Search Query Performance (SQP) and Ads reports. Takes less than a minute.
See what needs fixing
Instantly see bleeding search terms, wasted spend, missed opportunities — and which products are losing market share.
Take action
Add items to your action queue, organize keywords, and launch bulk campaigns — work through a clear list instead of staring at spreadsheets.
Simple, transparent pricing
Start free. Upgrade when you're ready.
Challenger
Full search term analytics, keyword lists, and expanded history
- Audit DashboardUnlike most other Audit dashboards, the Kee Audit will show - on the lowest possible levels (search terms) - where you are ACTUALLY bleeding money and leaving opportunities go to waste.
- Search Terms AnalysisThe cleanest and most direct way to analyze all customer search terms and their SQP + Ads performance combined. No more google/excel sheets needed.
- Keyword Tags, Categories & Negative Lists (limited)Finally a place to manage all your keywords and negatives in the smartest way possible. Again, say goodbye to sheets. Up to 30 Keyword Tags and 10 Categories.
- 12 Months of Report UploadsUpload up to 12 monthly SQP + SP/SB/SD Search Term Reports
Premier
Root analytics, unlimited lists, unlimited history, best-practice SOPs, 1 more team member
- Everything in Challenger
- Unlimited Report UploadsUpload as many monthly SQP + SP/SB/SD Search Term Reports as you want/have
- Unlimited Keyword Tags & CategoriesOrganise your search terms like never before.
- Actions & SOPsAdd highlighted search terms to your tasks, add recurring SOPs, and always know which actions need to be taken.
- N-gram AnalysisThe easiest way on the market to see which terms (1 to 4 words) are appearing in several search and impacting your performance - add them as negative phrase and avoid a ton of ad waste.
Champion
Product prioritization hub, individual product analytics, automated campaign checklists
- Everything in Premier
- Product HubNot just a fantastic overview of your products and crucial profitability metrics, but also automated prioritization scores based on your defined settings, and your path to see crucial profit metrics on the search term level!
- Quick Win CampaignsA set of must have easy-wins campaigns for every account, prepared in your Actions dashboard
- Campaign Coverage Score & ChecklistCreate various presets for campaigns you always create (eg. Auto Research Campaign), define elements used in your campaign names, and automatically check which products match those elements and have all the campaigns you want them to have.
- Small TeamsUp to 5 Members
- 2 Seller Accounts
Legends
For Power Sellers & Small Agencies
- Everything in Champion
- Ad Portfolios to finally understand your campaigns' performance based on strategic goalsWithout needing to tag or assign your campaigns to any portfolios or tags, this dashboard automatically splits their performance by strategic goals, making use of campaign name element filters and break-even based ACOS goals you can set set yourself
- Unlimited Team Members
- Up to 5 Seller Accounts
- Save ENDLESS hours with the BY FAR BEST Bulk Campaign Creator on the marketIn just a few clicks, you can bulk create absolutely perfect campaigns that automatically consider your saved campaign presets such as preferred campaign naming elements (and positioning), bidding settings, placements, negatives and break-even bids for each product!
Running a larger agency? We offer plans for several more or unlimited accounts. Start Free Trial →
Not ready to commit? Start with a free audit.
Upload one month of SQP & Ads reports data and instantly see what's costing you money and where there is growth potential - on the lowest level that matters, the customer search terms.
- Identify your top bleeding search terms draining ad spend and not producing any orders
- Find your most unprofitable search terms — even those with orders
- Spot high-performing keywords with low exact/phrase match spend
- Spot more ad waste categories and search terms with potential
Tools League VIP
Join the Amazon Tools League community and - as an early Founding Member - get the Legends plan included.
- Access to the most detailed Amazon software rankings to find the best tools for your needs
- Exclusive discount list for nearly all Amazon tools
- Private community of like-minded automation driven Amazon peers
- Monthly group strategy calls with David
- Kee Legends plan included
Kee Metrics is NOT for you if...
- You don't run Amazon Ads (or manage someone who does)
- You're looking for a classic (pre-launch) keyword research tool
- You want a fully automated "set and forget" or bid management tool
Check out the Amazon Tools League for software comparisons. Browse tools
Kee Metrics is for you if...
- You manage Amazon PPC campaigns hands-on
- You're tired of staring at dashboards without direction
- You want to know exactly which search terms to act on
- You want to understand which strategic purposes your ad spend is going towards
- You want campaign creation to be fast, strategic, and effortless
- You want to know exactly which products need new campaigns (and which ones)
- You want market share insights without enterprise pricing
- You're still using Google Sheets to organize keywords (+ PATs) and plan campaigns
- You want a tool you can make your own — custom views, filters, metrics, and workflows
Before & after Kee Metrics
Without Kee Metrics
- Staring at campaign dashboards with no direction
- Scattered keyword tracking across Google Sheets
- Missing profit-bleeding patterns buried in data
- No way to customize what you see or how you measure it
- No idea which products still need which campaigns
- Hours of manual campaign creation per brand
- Paying thousands for market share tools like Cobalt or Prism
With Kee Metrics
- Clear action queue telling you exactly what to fix
- All keywords organized with tags, scores, notes, categories, and lists
- N-gram analysis instantly reveals hidden patterns
- Custom views, filters, and metrics — your setup, your way
- Campaign coverage score shows exactly what's missing per product
- Bulk campaign creator launches hundreds of advanced campaigns in seconds
- Market share data at the search term, product, and category level — at the fraction of the usual cost.
Frequently asked questions
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See what's bleeding, fix what's broken, launch what's missing.
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